General Motors Company, commonly known as GM, is an American
multinational corporation headquartered in Detroit, Michigan that
designs, manufactures, markets and distributes vehicles and vehicle
parts and sells financial services.
11.9 percent decrease over January of last year. All brands were
down, with Chevrolet hit hardest at a 13.3 percent decline and Buick
faring best with only a 1.4 percent dip in sales. GM blamed extreme
winter weather and decreased fleet sales for this decline; among other
automakers, Ford was also down this month with a 7 percent decline, and
Chrysler posted an 8 percent gain over last year.
Winner: Chevrolet Cruze, 16,828 Units Sold
The Chevrolet Cruze was one of the few bright spots in the GM lineup,
with a 15.9 percent increase over January of last year. The only other
Chevrolet model to post a sales increase this month was the new Chevrolet Corvette,
which sold an impressive 2261 units this month. The Cruze also topped
the Equinox and Malibu by significant margins this month, making it the
second best-selling GM vehicle this month behind only the Chevrolet
Silverado pickup.
Winner: Cadillac SRX
The Cadillac SRX had its best January ever with a total of 4446 units
sold. This 1.5 percent increase in sales was the only positive gain in
the entire Cadillac lineup, which overall saw its sales fall off 13.2
percent compared to January 2014.
Rivalry: Chevrolet Impala and Malibu, 11,898 and 11,822 Units Sold, Respectively
Even though the
Chevrolet Impala declined by 15.9 percent this month, it beat its little brother the
Chevrolet Malibu
by 76 units this month. This is both a bad sign for slow Malibu sales
which were down 25.3 percent this month, and also an impressive total
for the Impala which traditionally sells fewer units than the more
mainstream Malibu midsize sedan.
Loser: Chevrolet Silverado & GMC Sierra, Down 18.4 and 13.5 Percent, Respectively
January was a weak month for the Chevrolet Silverado and GMC Sierra
pickup trucks, as the two models sold 28,926 and 11,118 units this
month, respectively. GM may be phasing out the previous-generation
Silverado and Sierra, which have been selling alongside the redesigned
trucks for a few months now. Interestingly, the GM trucks’ total number
of 40,044 is much closer to the Ford F Series’ January total of 46,536
than usual.
Wait and See: Cadillac CTS, Now Best-Selling Cadillac Car
The new
2014 Cadillac CTS
sold relatively well in January, outselling both the Cadillac ATS and
XTS sedans to become the best-selling Cadillac car this month. We’ll see
if this trend will continue throughout this year, as the ATS outsold
the CTS in 2013 overall and XTS and CTS were neck-and-neck at the end of
last year.
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